I watched the videos about David Carson and Pentagram. Both of these videos were great and showed great work done by either one person (Carson) or a group of people (Pentagram).
Carson uses typography as art in his work. Legibility is not the highest priority for Carson. Instead, he uses words or clusters of words to accent the images. In the video, he talks about interpretation, and how he was criticized when working at Ray Gun magazine for doing his own thing based on his interpretation of the articles he read and the images he saw with them. In Carson's work, it seems like words are as valuable as images and can be part of the image instead of just a complement.
The video about Pentagram was interesting (after the company's long and complex genealogy). The examples of Pentagram's work were the CitiBank logo and the Muzak logo. Pentagram uses typography to create pictures out of words. These logos create a lasting impression in the viewer's mind and are easily recognizable. Pentagram seemed to be more about creating a strong brand impression than creating art with typography.
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